Project: Coca-Cola Halloween
Role: Executive Producer, VIRTUE Worldwide
Merging reality with the digital space has been the goal for me and my team for a while now, and with Halloween, we were finally able to put it to the test. We launched a Halloween platform at the University of Southern California, giving the students there a trick or treat adventure around their campus to win prizes, like Puma x Coke swag, AR Halloween masks, Spooky NFTs, and the piece de resistance, 2023 Coachella Tickets. Over its 3 days, the word spread and we had the student body and influencers pushing our incredibly successful activation.
case study!
Some of our awesome influencers dropping their content:
