Project: Coca-Cola Burger Day
Role: Executive Producer, VIRTUE Worldwide
I was in charge of leading Coke’s 2nd ever NFT drop since their initial (single) Friendship Day NFT drop almost a year prior. We had a sprint of 3 weeks to design, build, package up, tease, and release over 4000 fully animated generative NFTs to Coke’s meta fans. Well, we made the date and they sold out in less than 24 hrs with over 18k page views and over 7000 unique visitors.
Teaser Post
Announcement Post
